Beukey on Pop Culture

This blog will focus on pop culture, with an emphasis on views outside, overlooked, or ignored by the mainstream. I may veer off-topic. We are all grown-ups, so don't act shocked at occasional bad language. This blog is not the place for those of you who stood in line to see "The Lake House".

Friday, September 15, 2006

Monday Night Goofball

As much as I have enjoyed watching Tom Cruise act like the ass everyone knows that he is over the last two years, I never found anything he ever did to be blogworthy because, frankly, nothing he involves himself in is very interesting.

But his recent PR reclamation project, and the extent that some in the media will indulge him, is making me sick, so I have to say something.

On Monday, ESPN did their first real "Monday Night Football" game. Those of you hoping that this might lead to actually devoting more time to football during a football game were disappointed, as ESPN treated it as an excuse to report on Tom and Katie sightings, and as vehicle to show us how not entertaining Jamie Foxx is.

On the pregame broadcast, instead of reporting on the game, we got a shot of Tom and Katie walking across the field. This was followed up during the game by breathtaking reports and shots of Tom and Dan Synder sitting together in the owner's box. And by having Tony Kornheiser references to All The Right Moves and Jerry Maguire and probably every other Tom Cruise movie that contained something relating to football. (As if that wasn't bad enough, Kornheiser riffed on Cruise and Foxx on Tuesday's PTI, and also wrote a column about them on Wednesday. What they hell is Kornheiser thinking? Does he have a man crush?)

Although Suri wasn't on TV (leading some of us to wonder how much a couple that goes on and on about how much they love their kid could bear to be parted from the kid) it was reported in the press that little Suri was there, and a family-friendly happy time was enjoyed by all. (I think they stashed little Suri in the same room where they keep the extra footballs.)

I turn on football to watch football, not Entertainment Tonight. Joe Six-Pack doesn't care about the image problems of Hollywood millionaires, and if ESPN doesn't realize that, I hope that ESPN's run with MNF ends at one season. There is more than enough televised football to go around, we don't need a program that is half football, half Access Hollywood.

On a related note, the sighting of Tom in Dan's box can only lead to bad things. Dan is involved in whatever syndicate is planning to bankroll Tom's next movie, and it doesn't take a genius to realize that Dan will look at this as a chance to promote brand image. So I think in two years we are going to be subjected to a very bad movie that involves Tom Cruise coaching the Redskins, or being some over the hill quaterback (Billy Kilmer?) that gets a long awaited chance to participate in the Super Bowl, and along the way he will spend a lot of time at a Six Flags theme park. Boy, doesn't that sound worth seeing?

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