Sex And The City? I'd Rather Be Horny
A few months back, I posted about the nauseating media saturation that occurred prior to the release of the final (we can only hope) Harry Potter book.
However, that media campaign was the height of restraint when compared to the onslaught surrounding tomorrow's release of the Sex And The City movie.
You may or may not remember Sex And The City. If the woman in your life imagines herself as sophisticated, urban-dwelling, sushi-eating, Cosmo-drinking, fashion-conscious, trendy, sensuous, wealthy (but not in an obnoxious way), complicated diva, (yet in real life she stays home to watch Oprah, wants to eat at TGI Fridays and shoe shops at Payless) chances are she is dragging your ass to this movie. Be very afraid; it's nearly 2 1/2 hours long.
To be fair, the show had it moments. It was always well-written, and it didn't sink into a insufferable morass of until the last season. But it definitely went out with a thud and should have rested in peace and reruns.
But a movie was made, and I have never seen something so heavily promoted in my life (except for ESPN promoting itself). Today, I counted all the media outlets I came across that made mention of the show/movie. Here is the list: Entertainment Weekly (which devoted 63 pages to it), The Pittsburgh Post-Gazette, The Washington Post, MSNBC, Newsweek, The Wall Street Journal (??), AOL (when checking my mail, my choices included, Old, New, and Sex And The City), The Onion (which also had a great sarcastic column about a Sex And The City drink promotion at Houlihan's) and TV commercials.
All this promotion points to one thing. The movie stinks on ice, everyone involved knows it, and if they don't get you and your wife's ass in the theater this weekend, you're not going.
Which points back to the central conundrum of Sex And The City. The women that considered this appointment television and continually argue over which of their friends is the Carrie, Samantha, Charlotte, and Miranda, have the lives that least resemble the TV characters. Do you think a real life Carrie spends her Friday nights in a movie theater fantasizing about the life she doesn't have, then goes home, pays the babysitter, and sits down in front of the TV with a half-gallon of cookie dough ice cream? Enjoying a movie is one thing, thinking that movie represents your everyday existence is another thing. Overboard Sex And The City fans need some closure; I can only hope this movie doesn't spawn sequels.
Beukey's first weekend box office prediction: $45 million.
However, that media campaign was the height of restraint when compared to the onslaught surrounding tomorrow's release of the Sex And The City movie.
You may or may not remember Sex And The City. If the woman in your life imagines herself as sophisticated, urban-dwelling, sushi-eating, Cosmo-drinking, fashion-conscious, trendy, sensuous, wealthy (but not in an obnoxious way), complicated diva, (yet in real life she stays home to watch Oprah, wants to eat at TGI Fridays and shoe shops at Payless) chances are she is dragging your ass to this movie. Be very afraid; it's nearly 2 1/2 hours long.
To be fair, the show had it moments. It was always well-written, and it didn't sink into a insufferable morass of until the last season. But it definitely went out with a thud and should have rested in peace and reruns.
But a movie was made, and I have never seen something so heavily promoted in my life (except for ESPN promoting itself). Today, I counted all the media outlets I came across that made mention of the show/movie. Here is the list: Entertainment Weekly (which devoted 63 pages to it), The Pittsburgh Post-Gazette, The Washington Post, MSNBC, Newsweek, The Wall Street Journal (??), AOL (when checking my mail, my choices included, Old, New, and Sex And The City), The Onion (which also had a great sarcastic column about a Sex And The City drink promotion at Houlihan's) and TV commercials.
All this promotion points to one thing. The movie stinks on ice, everyone involved knows it, and if they don't get you and your wife's ass in the theater this weekend, you're not going.
Which points back to the central conundrum of Sex And The City. The women that considered this appointment television and continually argue over which of their friends is the Carrie, Samantha, Charlotte, and Miranda, have the lives that least resemble the TV characters. Do you think a real life Carrie spends her Friday nights in a movie theater fantasizing about the life she doesn't have, then goes home, pays the babysitter, and sits down in front of the TV with a half-gallon of cookie dough ice cream? Enjoying a movie is one thing, thinking that movie represents your everyday existence is another thing. Overboard Sex And The City fans need some closure; I can only hope this movie doesn't spawn sequels.
Beukey's first weekend box office prediction: $45 million.
posted by Beukey @ 4:46 PM
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